This conference celebrates the 50th Anniversary of the hallmark 1968 the Chapel Hill study, which established the classical formulation of the agenda-setting studies as we know them today. The demonstration by Max McCombs and Donald Shaw of the media’s ability to influence the highlighting of events in public opinion, established a powerful idea that generated a vast body of subsequent research over the following decades. Fifty years later, agenda-setting studies cover and apply to a wide range of academic disciplines and media contexts.
To celebrate and reflect on the important role of agenda-setting in communication studies and its importance in civic life, the Coimbra Education School, CEIS 20, the Portuguese Association of Communication Sciences and the Communication and Politics Working Group of this Association, organize a Conference dedicated to the current debate on the idea of agenda-setting, as shaped by the current technological, social and political developments.
What do we know after fifty years of research and, above all, after a decade and a half of theoretical debate and empirical studies on agenda-setting in the Internet age, and what understandings do we have about one of the most influential theories of communication and the media?
Featuring these issues in a number of plenary sessions, this Conference will provide a platform for discussion on key issues related to the following lines of inquiry::
- Agenda-setting concept developments;
- Agenda-setting in the new media era;
- Agenda-setting contemporary processes in political issues as they relate to Walter Lippmann's famous concern with the creation of pseudo-environments.
In addition to panels composed by experts, the conference will include refereed paper sessions and researchers are invited to participate through the submission of proposals.
We welcome contributions dealing in particular with (but not limited to) the following issues and questions:
- The need for orientation,
- Agenda-setting in the new media era,
- Intermedia agenda-setting,
- Risks and opportunities of contemporary forms of agenda-setting in democratic life.
- Agenda-setting as connected to current issues of communication and political studies, such as fake news, post-truth or algorithms.
- Approaches to the how media agendas relate communities of interest (the common good) with individual perspectives and experiences, and how can this results in a consistent representation of the world.